Describing salient features of their products or services to the customers is justified to some extent for The Global Associates Lead Generation Services, however, an overdose of technical jargon, buzz words and unrealistic promises can drive the prospect away. One has to talk about value propositions and competitive advantages etc, no doubt, but lead generation services must basically focus on the customer’s needs and requirements rather than concentrating too much on the terminology and technicality. Connecting effectively with the prospect is very important, you cannot afford to make your conversation so technical that they can’t even understand what you are trying to convey.
A meaningful dialogue is vital
Lead generation services need to connect with the customer, and then request for an appointment to present their case in person. This gives them an opportunity to engage the prospect in a meaningful dialogue where they can demonstrate their capabilities and convey their good intent about helping the customer solve their issues. The tendency to talk too much about the technical specifications or procedural details, though something that is an integral part of their solution, can make them lose a golden opportunity to impress them. It’s essential to focus on what the customer really needs- increasing productivity, improving profit margins, reducing headcount etc; act as a problem solver, not as a sales person. They are not interested in hearing you praise your organization, but what is there in it for them.
The final objective of lead generation services is, of course, to sell their product or service; but the right way to go about it is to focus on the customer’s needs and requirements. One must include some basic elements in their sales strategy to make it appealing for the prospect rather than depending on technical jargon and buzz words. These elements shall be discussed in our next post
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly